By David Onwuchekwa
Cutix Plc has rewarded its highly performed distributors who distinguished themselves through strong revenue delivery, market penetration, consistent credit facility turnover in line with policy, sustained partnership and alignment with the company’s growth objectives for the 2024 financial year.
In her opening remarks, Head of Commercial of the company, Mrs Ada Ikebuilo announced that the Cutix Plc in financial year 2024 recorded solid commercial performance, with revenue of N12.18 billion, representing 88 percent of target and a strong 31.68 percent growth over financial year 2023.
She said profit before tax of the company stood at N1.62 billion, reflecting disciplined execution and sustained market demand. She also noted that this performance is a direct reflection of the strength, commitment, and resilience of Cutix Plc’s distribution network.
“This success is driven by the strength and commitment of our distributors, who continue to play a pivotal role in our market expansion and revenue growth, “she added.
She said that several distributors maintained up to seven credit facility cycles within the year, demonstrating strong financial discipline and product movement.
Six distributors who made the “executive distributors” list in the year under review were Pax-O Multi-Links, F.O. Anaka, E.U. Nwankwo, Chi-Chris Ventures, Sunny Electricals and Chikandu Electricals who were rewarded according to their performance.
The star distributor, Pax-O Multi-Links, who the company said delivered an exceptional performance hitting N2.1 billion in his sales to exceed N1.8 billion set target for the 2024 financial year took the first position.
The star distributor was rewarded with a brand new Lexus RX 350 luxury car which was presented to him by the co-founder of the Cutix Plc, Ambassador Ody Nwosu in the presence of the Acting Chief Executive Officer, Uche Igbokwe, the company’s secretary, Mrs Chinwendu Nwokporo, among others.
Other prizes were 75″ LG Smart TV to the second position; Double-door giant standing refrigerator to the third position; also giant standing refrigerator for the fourth position, and 6KVA generator for the fifth and sixth positions, respectively.
In her speech at the event, the AG CEO, Igbokwe said that the company’s performance winners award is not given lightly.
She disclosed that it is strictly driven by three critical pillars of volume, consistency and market growth. She said that these are not just metrics but are the foundation of sustainable success in the company’s business.
She said: “And let me be clear, our distributors are not middlemen. You are partners. You are the engine that drives our growth, the bridge between our products and the market, and the reason our brand continues to thrive and expand.
“Today, we celebrate our distributors who have demonstrated exceptional commitment and perseverance over the past year. Your achievements have set a benchmark for others and have reinforced what is possible when dedication meets opportunity.
“To our exceptional distributor, today, we present not just gifts, but a symbol. A symbol of progress, of success, and of what is achievable within the Cutix Plc ecosystem. This award represents more than performance, it represents vision, discipline, and the courage to lead.
“It also serves as a message to every current and future distributor. Cutix Plc is a fertile ground for growth. Through our company distributor programme, we are building a platform where ambition is rewarded and success is inevitable for those who are willing to go the extra mile.
“But as we celebrate today’s success, we must also look ahead. The world is changing. We are witnessing a significant shift from traditional grid and hydro electricity to solar energy. This transition is not a trend, it is the future. And with that future comes opportunity.
“At Cutix Plc, we are not just observing this shift, we are leading it. Our new entrant, the solar cable, represents the next phase of our growth journey. Built to be durable, braided, and reliable, our solar cables are designed to meet the demands of a rapidly evolving energy landscape. This is where the next frontier lies, “she noted.
Highlight of the event was the presentation of the prizes to the six exclusive distributors.
